The Lens · Educational

What a subscription is really costing you.

Every recurring charge is also a recurring opportunity cost. The same dollars, invested instead of spent, would compound. This calculator shows the gap — over any time horizon, against any reasonable market return. Use it on us. Use it on every subscription you have.

The calculator

$10.00
$1 to $100/mo
7%
S&P 500 long-run avg is ~7% real (after inflation)
30 years
1 to 50 years
Total spent
cost × months
If invested instead
compounded monthly
Opportunity cost
the real price

How this works

The math is the standard future value of an ordinary annuity: FV = P × ((1+r)n − 1) / r — where P is the monthly payment, r is the monthly return rate (annual ÷ 12), and n is the number of months.

The default 7% return is the rough long-run S&P 500 real (post-inflation) average. Pre-inflation it's closer to 10%, but real-return numbers are what you actually live on. The opportunity-cost number assumes you would have invested in a broad index fund, not picked individual stocks.

This calculator is also a checkbox-honest argument against our own subscription if you don't get value. The $9.99/mo Basic tier costs ~$36k in opportunity over 30 years at 7%. If Dragonfly doesn't help you beat that, don't subscribe. The point of the Lens is to give you the tools to evaluate every claim — including ours.

Honesty note

This calculator works on any subscription, not just ours. Run Netflix, Spotify, and your gym membership through it. Many monthly subscriptions cost more in opportunity-compounded dollars over a working lifetime than a used car. Most pricing pages won't show you this math because it isn't flattering to them. Ours does.

Of course, some subscriptions earn their cost back — that's the test. A $9.99/mo research subscription that helps you find one good position over 30 years can easily justify the opportunity cost. A $15/mo streaming service that mostly plays in the background? That's the one to question first.